Product Led Growth
Optimizing your funnel is essential to success. You need to understand where users come from, which users are most likely to convert to paid, the features or journeys which drive activation, which users should be diverted to sales and how to maximize renewal rates.
Few tools are truly built for Product Led Growth companies - most are either designed for sales teams or B2C. Many PLG companies end up with data silos, leading to fragmented customer journeys. True optimization requires you to unify data across product, sales and marketing. To combine granular interaction data with opportunity, firmographic & demographic data.
We firmly believe that your success is what drives our success. So we actively invest in fostering ongoing opportunities for each team member to learn, sharpen and broaden their skills in a fast-paced, dynamic team environment. We want you to be empowered to grow at a pace that is as fast as your desire for success. “Hierarchy” isn’t part of our vocabulary – and yes, we do mean that. Here, we’re about rapid skill and career advancement; you will self-manage with a coach and mentor, and there’s time baked into every day to learn and master new skills.
Enterprise Sales & Demand Generation
Enterprise sales funnels are long and complex. To drive efficient growth you need to know which campaigns are driving the most valuable leads, which leads to pass to sales and how much of your pipeline will turn into revenue. And you need to know it all today, not in 6 months when the lead converts.
Many companies rely on patchy Salesforce data, untested lead scoring and last touch attribution. To truly succeed you need solid data foundations - that means tracking every marketing interaction, enriching those interactions with firmographic & demographic data and then accurately forecasting lead value.
And when our work is done for the day, we don’t expect you to stay glued to your desk. After hours, we're grabbing a bite at our favorite café in Rome, coaching Little League or secretly rewatching the last season of Ted Lasso or White Lotus – and we expect you to do whatever it is that fuels you as well. That’s why we work smarter, not harder: so we can get back to enjoying our personal lives… wherever that might take us.
