SaaS and Enterprise Software

Key Behaviors Associated With 5X Higher Conversion More Likely to Convert

User Behavioral Modeling Determines Key Behaviors That Make Trial Users 5X More Likely to Become Customers

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Crunchbase's A/B Testing Outcomes Lead to Significant Growth in Paid Subscribers

Implementing a new framework for A/B testing helps team define hypotheses, size out each opportunity and prioritize.

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Calendly Measures Campaign Impact in Days Instead Of Months

Mammoth Growth’s new attribution solution integrates opportunity value for immediate campaign measurement.

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Dropbox drives 12.8% increase in conversion of dormant users to paid

Mammoth Growth’s new attribution solution integrates opportunity value for immediate campaign measurement.

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Common Customer Challenges

Difficulty understanding user funnels from initial click to converted customer. Often stuck looking at first and last touc.
Not sure how to do price elasticity testing to determine if increasing the price decreases adoption (and vice versa).
Understanding and mitigating customer churn.
How to factor upgrades and downgrades into retention and churn metrics.
Implementing and managing robust and scalable event tracking across platforms and teams (product, marketing).
How to leverage usage data to develop features based on account usage.
Leveraging account usage data for sales and customer care teams.
Understanding the value of leads as they come in (not waiting weeks or months for them to convert).
Data silos with product, sales & marketing all reporting different numbers.
Understanding the impact of marketing at the account level - you market to companies not individuals.

What are your most pressing growth questions?

Insights and Updates

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