Common Customer Challenges
Difficulty understanding user funnels from initial click to converted customer. Often stuck looking at first and last touc.
Not sure how to do price elasticity testing to determine if increasing the price decreases adoption (and vice versa).
Understanding and mitigating customer churn.
How to factor upgrades and downgrades into retention and churn metrics.
Implementing and managing robust and scalable event tracking across platforms and teams (product, marketing).
How to leverage usage data to develop features based on account usage.
Leveraging account usage data for sales and customer care teams.
Understanding the value of leads as they come in (not waiting weeks or months for them to convert).
Data silos with product, sales & marketing all reporting different numbers.
Understanding the impact of marketing at the account level - you market to companies not individuals.
