Marketing Teams

How do you drive growth across all funnel stages?

Your job is to establish your company’s brand and create customer sales opportunities at all stages of the funnel. Your department is a cost center for the company but also provides the fuel that keeps the company growing. How you measure and report on your return on investment and the value of your wins largely determines the resources you’ll have to do your job.
Many marketing teams don’t have the team or the tools to properly measure their business - and some companies even use Google Analytics as a source of truth.  These problems are common, mostly because modern marketing analytics is relatively new and most people haven't experienced what is possible before in their careers.
Good news, we’ve done it a lot and we can help.
Whether you’re struggling with understanding the return on your advertising spend (attribution), how to measure and test landing pages or conversion funnels (CRO), making sure you’re sending the right message to the right person on the right platform at the right time (lifecycle marketing) or simply making sure that your data reflects reality, we have the experience to create a solution that meets your needs.

“I cannot sing their praises enough. They brilliantly partnered with the team to execute a not at all easy project with almost no disruption, and a flawless rollout…can't wait to see this continue to change the trajectory of Calendly”

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Garrett Scott

Head of Growth Marketing

Common issues we hear from Marketers

My CEO/CFO is asking me to justify spend.
I’m having trouble matching facebook or google conversions to our database conversions.
My execs aren’t asking the right business questions.
I’m sending great leads to our sales team, but they can’t seem to close the deals.
I don’t know if our landing page conversion rates are good or not.
I’m having a hard time increasing conversion rates in our purchase funnel.
I get too many leads and are not able to score them appropriately for sales.
I don’t know our overall return on ad spend (ROAS).
I don’t understand the incrementality of our advertising campaigns (I’m not even sure what incrementality is).
I’m concerned about losing the ability to track users.
The data my ad agency provides doesn’t seem to add up.
My engineering or data team won’t prioritize getting me the data I need.
My CRM doesn’t link to my advertising data.
I can’t see the full customer funnel.
I’m not able to trigger emails when a consumer does something (abandon cart etc.) which costs me conversions.
I hear the ‘privacy apocalypse’ is coming, but I don’t know what to do about it.
Apple App Tracking Transparency has fundamentally changed the audiences I market to and how I measure my marketing.
I don’t know how to account for multiple touch points over time with customers.
I have automated re-targeting set up but there are unknown bleeds in the system and I know I am missing valuable potential leads.

What are your most pressing growth questions?

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