Common issues we hear from Marketers
My CEO/CFO is asking me to justify spend.
I’m having trouble matching facebook or google conversions to our database conversions.
My execs aren’t asking the right business questions.
I’m sending great leads to our sales team, but they can’t seem to close the deals.
I don’t know if our landing page conversion rates are good or not.
I’m having a hard time increasing conversion rates in our purchase funnel.
I get too many leads and are not able to score them appropriately for sales.
I don’t know our overall return on ad spend (ROAS).
I don’t understand the incrementality of our advertising campaigns (I’m not even sure what incrementality is).
I’m concerned about losing the ability to track users.
The data my ad agency provides doesn’t seem to add up.
My engineering or data team won’t prioritize getting me the data I need.
My CRM doesn’t link to my advertising data.
I can’t see the full customer funnel.
I’m not able to trigger emails when a consumer does something (abandon cart etc.) which costs me conversions.
I hear the ‘privacy apocalypse’ is coming, but I don’t know what to do about it.
Apple App Tracking Transparency has fundamentally changed the audiences I market to and how I measure my marketing.
I don’t know how to account for multiple touch points over time with customers.
I have automated re-targeting set up but there are unknown bleeds in the system and I know I am missing valuable potential leads.