Common Customer Challenges
Extended conversion funnels can pose challenges in leveraging behavioral analytics tools (e.g. Amplitude maximum conversion length is 90 days without paying for the Accounts add-on).
May have many individuals and digital touchpoints contributing towards a conversion; without a solid analytical base it can be hard to identify the expected performance of open opportunities or how the business is growing.
Tracking households, different email could submit lead form than converts, different from individual consumers and B2B.