Common Customer Challenges
Tracking and reporting supplier data differently from consumer data.
Sharing of best practices across the different sides of the marketplace (often different teams with different reporting silos).
Identifying users who are members of both sides of the marketplace and being able to build a unified profile (e.g. suppliers who also use an app to make a purchase).
Understanding the return on advertising spend for each side of the marketplace.
Improving supplier and customer conversion rates.
Understanding and optimizing customer engagement/winback campaign performance.
Handling customer and location specific pricing, availability etc. in communications and analysis.
Given recurring use is key to success, building models of daily engagement factoring in recent behavior.
Optimizing the quality of listings by marketplace demand and consumer preferences.
Design of and reporting on KPIs for ‘optimal’ supply side availability.