Common Customer Challenges
Unifying consumption data across a myriad of platforms, e.g. web, mobile apps, Apple TV/Roku, Youtube, social, etc. to understand audience size.
Joining the massive amounts of metadata ‘source of truth’ with content data across platforms; e.g. having a proper join key between the same video posted on youtube as on an owned property on the web.
Identifying customer personas that can be leveraged to drive engagement.
Measuring content (video) performance.
Engagement attribution - modeling what touch points or activities result in higher activation, engagement, and retention.
Building a clean, robust data infrastructure to power your content recommendation engine.