Action-Oriented Design
How Mammoth Growth does root cause analysis to uncover client goals
Client-Side vs Server Side Tracking
Why You Should Use Both for Your Product Analytics Strategy
What’s All the Hype About CDPs?
Weigh the nuances of different types of Customer Data Platforms (CDPs)
A Simple Approach to Measure the Impact of Your Email Marketing Campaigns
Do your email campaigns really drive the metrics you care about?
The Importance of Analytics Strategy
How to Build an Analytics Strategy to Drive Key Business Results
Transitioning From a Legacy to a Cutting Edge Data Stack
CTO Drew Beaupre discusses how our team has helped clients manage the transition from legacy platforms to new technology.
The Cost of Bad Data Governance
Poor data quality impacts organizations to the tune of $15 million per year.
Adding a Sales Motion to Your PLG Company?
Common mistakes to avoid when adding a sales motion to your product-led-growth organization.
Take Ownership of Your Marketing
Moving beyond spreadsheet reporting to best-in-class internal capabilities
Cut Facebook Spend 10-30% Without Reducing Conversions
In the current climate it's essential to be efficient with every marketing dollar.
Are you wasting money on branded search?
Cost savings are possible when you know where to look.
Will Removing GTM 1.5x Your Conversion Rate?
Explore emerging Google Tag Manager alternatives that can help you achieve the same objective without the conversion rate setback.
iOS 17: Privacy Protections For Web
Apple's biggest privacy news since App Tracking Transparency.
The Perfect Data Pull Request
Finding the sweet spot between agility and quality.
Stop Churn With Data Analytics
Explore predictive models eCommerce businesses use to drive growth, retention, and profitability.