Measuring engagement to feed product development

Collaboratively auditing KPIs against tool implementations, delivers new analytics strategy that fuels product development.

“The team at Mammoth Growth helped us kick start our Product Analytics roadmap by defining a strategy that fit the needs of our company. Their work has allowed our product teams to gain a deeper understanding of each of the different product areas and started us on our journey in becoming a truly data-driven product company.”

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Bhavik Patel

Head of Product Analytics, Hopin

Hopin Case Study
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Deliveroo CRM campaign improvements generate an additional 5,000 orders per month

CRM campaign improvements generate an additional 5,000 orders per month

Mammoth Growth’s new Braze canvas saves Deliveroo’s lifecycle marketing team upwards of 30 hrs/week and unlocks A/B testing functionality

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Dropbox drives 12.8% increase in conversion of dormant users to paid

Dropbox drives 12.8% increase in conversion of dormant users to paid

Mammoth Growth’s new attribution solution integrates opportunity value for immediate campaign measurement.

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Calendly Measures Campaign Impact in Days Instead Of Months

Calendly Measures Campaign Impact in Days Instead Of Months

Mammoth Growth’s new attribution solution integrates opportunity value for immediate campaign measurement.

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Netgear

Optimized revenue by enabling promotion and pricing experimentation

Building a custom solution in a next-gen lifecycle marketing tool enables promotion & pricing experimentation and reduces time & effort to optimize revenue.

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Good eggs

New reporting environment identifies new activation opportunities.

A new tracking plan across a logistic-intensive, online + offline delivery business helps identify new activation opportunities and builds confidence in reporting.

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Reali optimized marketing speed with full funnel attribution reporting

Optimized marketing speed with full funnel attribution reporting that included offline touchpoints

Building custom data models that identify and unify user data across touchpoints from multiple online and offline sources further optimizes marketing spend.

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“The exercises Mammoth Growth put us through before building our infrastructure has actually raised the bar across our organization around data intelligence, which has really helped to foster collaboration. Now that everyone understands and trusts the data, we have far more team members engaging to help solve our toughest business problems.”

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Rob Web

VP of Revenue & Growth, Tonal

Improved usage metrics reliability for end customers

Overhauled in-product analytics by standing up a modern data warehouse + BI tech stack.

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From data blind to data savvy

Mammoth Growth helps Just Food For Dogs unlock key insights and analyze data across all of their supply channels.

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Multi-touch attribution audit improves source data quality

New lineage and attribution model improves accuracy of marketing reports.

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Centralized data warehouse offers global view of multiple data sources

New tracking schema and modern infrastructure centralize video consumption data from multiple platforms and align against core database tables and social performance metrics.

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Improved email CTR to subscription page by 84%

A/B testing email templates and CTA buttons determine an ideal combo for best engagement rate.

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Centralized event data for a 360 degree customer view

New Segment tracking plan plus reconfigured behavioral analytics, marketing automation and ad network tools establishes a single source of truth.

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Measuring engagement to feed product development

Collaboratively auditing KPIs against tool implementations, delivers new analytics strategy that fuels product development.

Open Case study

Empowering Teams With Accurate, Self-Serve Reporting

Mammoth Growth improves Amplitude implementation and frees up BI team for more complex analytics.

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How a home fitness company raised the bar on data intelligence

Building data infrastructure and calibrating analytics to focus on key business problems was bigger than any single employee hire they could make.

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No more manual spreadsheet reports for Advisory Cloud

New data warehouse and BI environment relieves team of time consuming manual updates.

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Crunchbase's A/B testing outcomes lead to significant growth in paid subscribers

Implementing a new framework for A/B testing helps team define hypotheses, size out each opportunity and prioritize.

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Complex analytics without custom code

New analytics infrastructure provides behavioral analytics without ongoing engineering support.

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Key behaviors associated with 5X higher conversion more likely to convert

User Behavioral Modeling Determines Key Behaviors That Make Trial Users 5X More Likely to Become Customers

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Building Trust in Key Performance Metrics

Tightly organized and prioritized analytics schema aligns cross-functional teams and drives organizational performance.

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New KPI Tool Predicts Revenue and Alerts Team to Unusual Activity

Automated KPI tool accurately predicts market trends, and alerts team of unusual market activity.

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Mitigates Churn With Data Science Outcomes

Identifying key user onboarding actions improves customer retention.

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New data & analytics framework supports over 400% user growth in 6 months

Building a strong data infrastructure empowers data driven decisions that deliver smart growth decisions.

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