Our step-by-step method will give you a clear view of your customer data across every touchpoint. Give yourself the best foundation for success with the right customer data platform architecture.
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With the right implementation and onboarding, a CDP can become the single source of truth for all your customer data. A CDP can replace the need for dozens of different direct integrations among a company’s disparate tools. This makes it much easier to synchronize your data across multiple platforms, reducing the possibility of human error and data duplication.
CDPs are built to combine customer data from a wide range of touchpoints into rich user profiles. These user profiles can then be used for targeted lifecycle marketing, detailed product / behavioral analytics, or any other business function which relies on accurate customer data. For all these reasons, an effective CDP strategy is one of the drivers of high data trust.
Even small teams maintain hundreds of different software solutions, on average. The right CDP implementation can help your team manage customer data from all these different tools now and into the future. This includes everything on your roadmap today, plus obstacles you haven’t even thought of yet. But this is only possible if everyone on your team has a seat at the table.
There are three main reasons why cross-functional collaboration must define any CDP implementation. The following focal points describe every effective CDP strategy:
1. Commit to the CDP as your single source of truth
2. A holistic view of potential use cases
3. Identity resolution and vendor-specific concerns
Give yourself a head start by elevating these three points in any CDP implementation. But you also need to be aware of the following pitfalls
Any CDP project has the potential to dramatically improve how you manage and leverage your customer data. However, it’s impossible to realize any of the benefits of a CDP if you cling to these myths:
In order to address companies’ goals for their customer data, Mammoth Growth developed our Analytics Architecture program. The objectives of this 8-10 week project are a complete audit of a company’s tech stack & data infrastructure, and a roadmap for improvements to their CDP strategy. Mammoth Growth follows these steps within our Analytics Architecture project:
Since 2015, more than 850 companies have partnered with us to surpass their marketing, product, and business intelligence goals. If you are looking for ways to transform your customer data into new revenue streams,
we are your Growth Team as a Service.
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