How 1st Party Data Impacts Multi-Touch Attribution Modeling

Mammoth Growth Podcast | Insights From The Trenches

Join Mammoth Growth CEO, Ryan Koonce and CEO, David Hiltner for a conversation about the importance of a strong multi-touch attribution strategy.

As consumers demand more control over how their data is used, we're seeing a huge impact on the privacy landscape across the tech ecosystem. And that means growth marketers face even more challenges in accurately measuring attribution for their teams.

  • How can you determine your return on ad spend (ROAS) in this environment?
  • How can you be sure you're sharing your value with the right people in the right places, and not burning through cash (or leaving money on the table)?

One of the keys to a successful multi-touch attribution strategy is realizing this fact: wherever you advertise online, each platform wants to claim full responsibility every time you acquire a new customer. But since they don't talk to each other, you'll usually miss out on the full customer journey.

When you see how to run a successful multi-touch attribution strategy, you'll understand the big picture.

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