Pillow Homes, a SaaS subscription company, delivers homeowners a transformational experience through removing the stress and complexity of short term renting. When we met Pillow, they were aggressively looking to market their business through launching a series of highly targeted email and landing page programs to grow a new core product offering.
Resolve technical and process blockers to utilize existing tools like Mixpanel and Marketo to drive growth through all-new targeted launch programs and centralize the data for analysis and optimization.
Working in a cross functionally with the marketing, data warehouse, product, engineering and leadership teams we designed an analytics data schema to integrate Marketo, Salesforce and Mixpanel data. We then designed a content based marketing engagement program using these tools to bring sales teams highly qualified sales leads.
"The team provided us the expertise, guidance and organization we needed to accurately track metrics within our new marketing tools and be prepared to drive growth at Pillow."
- Sean Conway, Pillow CEO